«Style, attract, play» is a main slogan of Shockwaves, brand which provides hair care products for young men. Target audience are people who like to experiment with their hairstyle, be in the centre of attention of friends and women, in every company and in every situation. Boys who use Shockwaves are already cool, but the product makes them look even cooler. We show it using the SCALE OF COOLNESS, where the guy who uses Shockwaves is like 20% cooler than himself.
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