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AdGreetz was contracted by Fremantle Media to provide personalized video web page welcome messages from the Top 11 contestants on “American Idol”. In an unprecedented move by the #1 show on television, the company was granted access to the contestants to record individualized video messages, as well as eCards for various holidays, occasions and invitations to watch the reality series. American Idol gave permissions to utilize the show’s stage set, graphics and score to ensure the AdGreetz products became an extension of the program.
Design wireframe & user interface design so that it melded fluidly into the American Idol website. Not easy considering there were 11 individual products (talents) that needed to be live in a short span of time within the program’s 10th season.
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