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These guys have launched on the Product Information Experience on wfm.com. The idea was to quickly give the customer a way to view dietary information about a particular product. These badges act as a filter upon click and give the customer a tid-bit about the allergen or special diet.
My goal was to stay modern but recognizable and not re-invent the wheel on this one.
Check em out here: https://products.wholefoodsmarket.com/product/hass-avocado-d7c5ef
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