David H. Won

Le Cafe Med Business Card Options

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Logotype and business card exploration for a French-themed cafe based in San Jose, California. The triangular pattern takes after the glass-tiled architecture of the oldest hospital in Paris, the Hotel Dieu. It seemed an appropriate reference given the name of the cafe, as well as for the fact that the hospital is being re-appropriated as a lifestyle and leisure space, to which the coffee shop intends to be upon its opening.

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