Zuleika Arroyo

NailPlay Studio

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NailPlay Studio is an upscale full-service nail and pedicure salon which offers a variety of soothing services to cater to its customers’ beauty needs. Through research and exploration, I was able to establish a brand identity in raw aesthetics, real personality, and authentic design; as a brand with something to say, I designed how it was said by making it simple, but significant — bold typography, strong hierarchy, and minimal elegance.

Full Project on Behance - https://www.behance.net/gallery/77831405/NailPlay-Studio

Global Trend Awards | Ascent Winner - https://www.globaltrendawards.com/marketing/winner-info.php?id=145

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