The city of Dubai launched the Dubai Fitness Challenge to encourage their residents to participate in 30 consecutive minutes for 30 days. Within the app, users had the ability to track their workouts, explore fitness classes, see where they rank on the leaderboard, view events, and create social groups to help encourage their fitness.
Dubai Fitness Challenge 2018 was a huge success, with 1 million participants getting in their #Dubai30x30 from October 26 - November 24, 2018.
We released iOS and Android apps within 5 months, as well as a marketing lander and web app. My role and responsibilities included leading design (both UX + UI) for the iOS app.