Recent rebrand we did for HomePlate Peanut Butter. The client wanted the brand to have more impact from a shelf level. We redesigned the logo a bit to be bolder in a small space. We infused a lot more color with a playful illustration style. And the white caps helped let the product pop out on dark shelves. Crunchy leverages an outdoors, mountainous scene, full of camping, mountain biking and climbing, with a subtle nod to their baseball roots.
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