Higher Digital Brand Concept


10 Responses

  1. Higher Digital Higher Digital

    First attempt at a minimal brand for our new digital agency. First impressions and any feedback is much appreciated :)

    almost 2 years ago

  2. Greg Bruening Greg Bruening

    Why a rocket? If anything has taken Dribbble by storm it's been rockets to the point where I've started sighing when I see one. This isn't to say you can't use one but is there any purpose behind it?

    almost 2 years ago

  3. Higher Digital Higher Digital

    Hi Greg, thanks for the response. The thinking behind the rocket was that it ties in with the 'higher' part of our brand, and the idea that we go that extra distance for our customers. We've also got some nice ideas to build on the rocket theme for our site design.

    Is there something you would suggest other than a rocket that shares the same values?

    almost 2 years ago

  4. Greg Bruening Greg Bruening

    Spitballing - mountains, planes, rockets (like I said, not like you AREN'T allowed to use rockets), a simple triangle or upwards graph-type graphic.

    As mentioned, don't ditch the rocket but I think just a cartoon rocket isn't enough these days. Perhaps try a more abstract approach or somehow stylistically show that your rocket is going higher than everyone else's. Just some ideas :) A lot of it depends on how you want to be perceived (font is pretty laid back).

    almost 2 years ago

  5. Nuruzzaman Sheikh Nuruzzaman Sheikh

    nice shot. welcome to the family :)

    almost 2 years ago

  6. Ted Goas Ted Goas

    I agree with @Greg Bruening, the rocket is a bit popular. But... usually it's an upright rocket. But I'm not sure a rocket indicates 'going the extra distance'. Have you played with any other concepts?

    almost 2 years ago

  7. Virgil Pana Virgil Pana

    Nice debut! welcome to the game.

    almost 2 years ago

  8. Higher Digital Higher Digital

    Thanks guys. @Greg Bruening and @Ted Goas, thanks for the feedback, it's much appreciated and we'll take that all on board.

    We did try a simple upwards facing triangle, and then an arrow, but it felt both were a bit too abstract (clients saw it as a triangle and didn't understand the connection with the word "higher").


    almost 2 years ago

  9. Maciej Jasiński Maciej Jasiński

    hey, welcome ! i think the rocket is to long when compared to it's thickness. maybe you could flatten it (2 dotts instead of 3) and it'll look much 'stronger'. that's what i would change :)

    almost 2 years ago

  10. Higher Digital Higher Digital

    thanks Maciej Jasiński, think I will give that a try, cheers :)

    almost 2 years ago

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