Colter Smyth

Digital content strategy / Art Direction

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Social images and content strategy for client.
Photos by Lux media

It was essential to create relatable and current content while building the brand in the run up to legalization. Tapping into the human and female aspect of the brand images of people and lifestyle images following the visual identity and tone was the strategy involved. There were heavy constraints involved with presenting aspects of the lifestyle and human factors on any content. No emotions, images that showed certain goals would be met if the product was taken etc. So the focus on relatable and aspirational females (and some males) and a diverse and inclusive theme was used.

Engagement and following grew exponentially and rates as an industry brand with a very high organic social following.

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