After a detailed research on market place and client's industry, the idea was developed where logo represents semicircle in which origin we have 1/4 of orange and watermelon, which finally are separated with lab tubes and straw in it. What came out interesting from this concept, is that the logo can be applied to any circled fruit (e.g. kiwi, apple, peach) which are ingredients of one smoothie drink. The lab tube is created in Gestalt principles, where the tube visually separate two fruits through central axis and send clear message to viewers eyes, and gives ability to manipulate with other fruits. Hand written typography is used to fulfill the concept.
Behance I Instagram