Youth with a Mission Jacksonville Brand Identity

Youth with a mission (YWAM) is a global christian mission training and sending organization with over 250 training centers around the world. YWAM Jacksonville wanted a logo that represented their location (warm beach area) and their desire to Go (as commanded by Jesus). These concepts came together well in the orange color palette that carries a lot of energy. The X made for a great letter to play with arrows signifying "go".