Brazin'

So back when we were concepting for Braze, we had quite a few "out there" ideas. This being one of them. The concept was to make the logotype look as if metallic forms were literally starting to braze together as the logotype scaled down. We immediately shot this guy down due to impracticality, and @John Oates took it to the finish line. Check out how the project turned out:

https://focuslabllc.com/case-studies/braze

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