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Identity work for a new website personalization app.
The concept of this logo was to take the idea that users can 'construct' personalized website experiences for users using data. We wanted to convey the concept of multiple elements coming together to create a shape, much like a constellation.
The arrow moving forward signifies the direction a user will take through the site, while the dots represent the data elements that power that steps in the flow.
Our team really enjoyed working on this project.