I'm working on logo/branding for my new freelance business. The TOP selection is hand lettering that I did (that still needs some tweaking. The BOTTOM is a font treatment, using Duke and Governor from LostType.com that I would need to get permission for. I think there's value in a fully custom logo, but the TOP hand lettered one doesn't play well with the s'more graphic the I created.
almost 2 years ago
It depends more on what sort of company s'more is. If they're clean and modern then you'd have to go with the bottom logo. If they're homey and have a hand-made feel, then the top one is the obvious choice.
@Erik Binggeser that's a great point! I'll really have to think about that actually. I feel the latter is more true. Thanks for the input!
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