A set of spot illustrations / iconogrpahy made for Which magazine in the UK, showing the most important factors for shoppers when choosing a supermarket.
- Quality of Fresh Products
- Convenient Location
- Value for Money
- Range of Products
- Ease of Identifying Salt Contents
- Quality of Own-Label Products
- Products Being in Stock
- Store Layout
- Recyclable Packaging
- Customer Service
- Ethical Standards
- Range of Healthy Food
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