BlueVine Product - Style Guide

BlueVine is a leading online provider of working capital financing to small businesses. They offer financing through their business line of credit and invoice factoring products. They believe in making business financing fast, simple, and transparent so that business owners can spend their time growing their business, instead of managing cash flow.

BlueVine asked Ueno to design a visual system for their brand so we worked closely with the product and marketing team to understand all of the team’s needs. We started the project by designing their product and then extending the system into the marketing site.

Thanks to everyone who worked on this project: Steph, Andrea, Robbin, Kyle, Troy, James, Jessica, and the amazing team at BlueVine.

— Our Role: Product Design UI/UX Design Art Direction Photography Iconography

— Visit their site:

— Check out the Behance case study for our marketing site:

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