We drew inspiration from medieval ceramic tiles to create many of the modular elements for Bottle Logic's 2019 Week of Logic identity.
When developing the color palette, we wanted a range that could represent the different aspects of a fantasy story — from dark and spooky to triumphant. Orange is the primary brand color for Bottle Logic, so we started there, adding some adjacent colors (red to purple to black), gold to represent treasure and nobility, and bright lavender as the unexpected color.
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