The Upstreet Brewery empire is growing beyond Prince Edward Island and needed an online solution that could keep up. We quickly realized that we were looking at a solution for not just one business, but for four.
After much deliberation, we decided to tackle the entire Upstreet collective group of sites with one custom theme. This theme would need to be super versatile so it would meet the needs of each of their properties - the parent brand, Upstreet Brewery and then three child brands: Upstreet BBQ Brewhouse, Craft Beer Corner and East Coast Soda. This is where the comic book inspiration from the previous site came in. We built a modular system of layouts that could accommodate the information needed for each one of their websites. This modular system was styled with boundary boxes and thick lines to separate content, making it easy to read just like a comic book spread.
1/4 The Upstreet Brewing - Green Theme
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