Brand Identity for Carlson Group.
A development company based in Tulsa, Oklahoma.
The client had 3 concept ideas:
• Sisyphus pushing the boulder uphill.
• Atlas and the celestial sphere.
• The Lemniscate (infinity symbol).
All representing the same thing, but through its own element.
So we worked to combine all three of them, while still sticking to a minimalist visual concept.
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