Beer Identity Concept 4 - Symbol

Final logo concept for the big beer company identity redesign.

Concept 4 takes a minimal element from the original/current Pabst logo, the small clover filigree element on the back of the B, and uses it as a modernized monogram. As a versatile container, various beer related elements could replace the vector shape

Identity Concept 3 - Script » Identity Concept 2 - Signage » Identity Concept 1 - Traditional »

*client decided to go in a different direction for the project, so these exist solely on the island of misfit design --------------- made @ mission