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Final logo concept for the big beer company identity redesign.
Concept 4 takes a minimal element from the original/current Pabst logo, the small clover filigree element on the back of the B, and uses it as a modernized monogram. As a versatile container, various beer related elements could replace the vector shape
Identity Concept 3 - Script »
Identity Concept 2 - Signage »
Identity Concept 1 - Traditional »
*client decided to go in a different direction for the project, so these exist solely on the island of misfit design
made @ mission