Pop Culture Kombucha

The Pop Culture brand focusses on nostalgia. The language, tone of voice and aesthetic are borrowed from the late 70's with a modern twist.

The name reflects the process. The SCOBY used to brew the kombucha is called a 'culture'. The fermenting process is essentially adding pop or fizz to that.

Kombucha has swiftly made a huge ripple in today's society & not many people are reaching for the soda. This is why I created a brand that focusses on 'soda pop' feel rather than the 'health' aspect. It's sweet and tangy and tasty I feel the brand & labels should reflect this.

Your new 'vintage' soda.

Pop Culture. Get cultured, it's good for ya guts.