LinkedIn is transforming the way we promote products and features to members. The new promo platform will provide a consistent, recognizable pattern by which the LinkedIn brand can speak directly to members about how they can get more from LinkedIn. Using narrow targeting and careful cool-downs, with caps on the number of promos a member can get per day, this new platform ensures the right people see the right information without getting overwhelmed.
Illustration: Deborah Lee
Product Design: Ben Tremper
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