Emma Goebel (LaFleche)

Bestsellers Re-branding Concept

  • Save

This is a re-branding concept I created for Bestsellers Books & Coffee Co., a bookstore café found in my hometown. I grew up in the small town of Mason, Michigan where I would visit the café often. As a class project, we were told to pick a business to brand or re-brand, and I chose to try my hand at re-branding Bestsellers.

I wanted to give the logo a professional, but still classic feel. The original logo has a lot going on and I wanted to simplify it to give a more clean and defined look to it. Since the café has been established for almost two decades, I felt there did not need to be as much information in the logo, but I also wanted to show how established the business is by adding the establishment date. I chose to keep the brown color from the original logo to add an accent color to the logo. Lastly, I elected to keep a more serif style typeface to pay tribute to the original logo and lettering outside of the building.

I designed a brand manual, different business applications, stationery, and website comprehensives as part of the re-branding.

keyboard shortcuts: L or F like