We enjoy looking and using aesthetically pleasing design. It satisfies our senses and it gives us pleasure. Social psychologists call it “the halo effect”. What does it mean? Humans tend to assume that good-looking people have other positive qualities aside from their looks. The same is valid for product design. Good looking products and user interface are perceived as more valuable and having more qualities. Maybe it’s because the most dominant sense for majority of people is our sight. Do you agree?

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