Dacor.com Redesign

Dacor, the premier manufacturer in luxury appliances had a problem. Their brand interface and digital touch-points didn’t reflect the premium nature of their products — or speak to the right audience (interior designers vs home owners). We were commissioned by Publicis.Sapient (formerly Razorfish) to develop the design language for an immersive product hub with a top-shelf aesthetic that positions Dacor as a thought leader, influencer, and pivotal resource in the luxury design industry. The new Dacor experience balances brand essence, influencer stories, and product portals in a unified, premium digital destination.