Kelly Hansen

Seattle Symphony Brochure

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While at the Seattle Symphony I designed a wide breadth of work. From working on the Opening Night Gala invitation suite for the Gate’s family, to brochures for kids programs. While there, I helped drive programs that brought an approachable and friendly look, tone and feel to the Symphony. By speaking to both seasoned Symphony goers and younger generations who are dipping their toes into the waters, we were able to not only connect with our customers but increase sales year over year.

This brochure was distributed throughout Seattle to encourage subscribership while utilizing a friendly tone of voice to showcase the Symphony's inclusive community. Pairing savings with unexpected concerts allows the reader to be pleasantly surprised by what the Seattle Symphony has to offer. A modern, bright and sophisticated styling offers an easy to digest approach to how the Symphony presents itself.

I continue to support design for the Symphony on a freelance basis.

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