Kira Crugnale

Big Rock Lodge

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Pieces from a recent branding project for Big Rock Lodge, a custom-built log cabin way way out in the Southern Ontario wilderness.

Leaning into a craving for simpler design we ditched the original idea for an on-the-nose illustration and instead built the logotype to subtly mimic the natural surroundings (as well as the "big rock" on which the cabin is situated). Can't wait to see this one embroidered on dad hat's across the nation.

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