404 Concept

This is a rejected concept. The idea was to use famous quotes as an anology of the scenario.

It was my idea of doing something a bit different.

The pill idea is a play on our brand (I've had to remove everything relative to the brand, other than the colours), washed with some brand colours. I've also added in a bit of old-school tv style static type effect to give that whole 'broken' aura. The image bleeding through into the shadows is just an extra way to add some depth to the whole thing.

I liked it. Disappointingly, they want to go with a simple shutterstock style 404 illustration.