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Earlier this year, we released a new shirt for 2019. Unbeknownst to everyone, the shirt was more than just a layout of our grid font with the logo at the end.
After laying low for a couple weeks, I started to replace letters around our office with the glyphs from the font. Eventually, people caught on and the shirt was decoded, and to everyone's surprise, it wasn't just "Be Sure To Drink Your Ovaltine."