Vanessa McKenzie

BLVD – Resident Swag

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BLVD – Resident Swag clothing shirt typogaphy merch marketing campaign adveristing design graphic  design color branding art direction

BLVD is a new build in the vibrant North Park neighborhood of San Diego, California. The property aims to attract residents from all backgrounds, aged 25-35, with a strong sense of self and an interest in living a life that is anything but ordinary.

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