Branding - Noni

Horizontal version of my latest branding work: Noni. It's a famous fruit from southeast Asia.

The challenge here was to find out how to convey the ideia of childhood - because it's a kids store - once the name used is related to plant, fruit and so on.

Trying to create this connexion I bet on pastel colours and hand drawn pattern to achieve this.

I hope you guys like it! Best!