Big time changes coming for our individual products pages -- excited to streamline and simplify this part of choosing and designing your products.

We have been taking very careful consideration in order to bring you something that is much more simple and intuitive. We asked ourselves, just how simple can we make this tool? This forced us to keep stripping things down and prioritize elements in order to move forward with what we believe are the most necessary elements.

It also forced us to take a hard look at hierarchy from top to bottom. What is most important and how does that how it's shown.

Thanks again to @Drew Smith for his collaboration on this project.

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