An identity created for a new Thumbtack program, TackMasters. TackMasters are Thumbtack's ambassadors on the ground. They bring pros together by planning meet-ups at least twice a year, in their hometown. As a TackMaster, they take a lead role in building a pro network — so that fellow pros can help and learn from each other. They play an essential part in bringing the pro community to life and we wanted a logo to match that mission and get pros excited about the honor of being a TackMaster.
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