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Automated trading tool using AI and charting to arrive at decisions for market positions Target Audience This type of product is designed for the individual trader looking to find an edge in the market. We are searching for people who have shown an interest in trading, trading tools, market commentary and market advisory services. Marketing Approach

Using social platforms to demonstrate the effectiveness of the program is the path of least resistance here. The question everyone will have before becoming a customer is “Does it work? Great. Show me!” Our marketing approach needs to revolve around this and can be formulated in the following ways:

• Video Series demonstrating how the program works in real time with explanations regarding information relating to how the information is interpreted and therefore how that translates into actionable trades. • Weekly podcast where we interview traders using the program and discuss tactics, strategies and results. Having this type of social proof is the strongest message we can send. • Start a forum where users and observers can compare notes, discuss the software and provide information relating to the benefits of its usage. • Tweet in real time trading opportunities that the system flags as they happen. Use follow up tweets to show users how the system is showing a profit.

Targeting Interested Parties

Using social platform ads tools, we can set up a bunch of specific targeting campaigns such as:

• People who like/follow Trader station, Ninja Trader and any other popular trading tools • People who subscribe to advisory services such as motley fool, seeking alpha and tip ranks • People who engage with FB groups and external forums that discuss trading strategies, and systematic and automated trading There are hundreds of permutations of these strategies that can be segmented off and run concurrently, while always optimising for lead conversion. The short of it is that for this type of business reaching individual customers one at a time should be facilitated by social ad targeting.

Customer advocacy is also a huge lead generator in these businesses. An incentive program should be set up where current users are benefited by referring other parties to the program. By setting up such an affiliate program, we will effectively be able to recruit hundreds if not thousands of sales reps who will generate revenue for the business, while only paying for their services once they are successful.