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I had this crazy idea for a useless, but sexy product whilst making an icon for a popular color app.

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Introducing the DIAL. Spin the dial to your color of choice. Pull up to brighten the palette or down to darken it, which rests on an independent LCD.

The LCD on the knob illuminates with your chosen color and the digital display prints out its respective color code (which can be set to any popular metric).

Pushing down on the dial till you hear the audible click saves that particular color to a palette.

Pushing down firmly twice pulls up the settings where customization awaits.

The unit comes in both stylish black and austere white.

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