Bass Coast Adult Learning - Brand Identity

What is your thoughts on my rebranding for the BCAL team?

Bass Coast Adult Learning (previously known as Bass Coast Adult Education Centre) changed their name to reflect their mission statement: "To provide a flexible, supportive and inclusive adult learning environment to enable community members from Bass Coast and surrounding areas to study, improve work skills and build social capital." I got the opportunity to work with the BCAL team on their rebranding project.

This was the logo I created for them.

Ryan Hayward is a freelance graphic designer working with internet startups to develop branding & experiences. Want to talk further? Drop a line to

Feedback is always appreciated. Press L to show some love! 😍


Ryan Hayward
I'm a designer + CEO, Pitchproof

More by Ryan Hayward

View profile