TicPods Free Art Direction
Hello friends!
Happy to share with you a product launch project I worked on last year.
TicPods Free is a pair of true wireless earbuds designed by an AI startup, Mobvoi. I had the pleasure to work with the amazing photographer Eduardo Figueroa and a kick-ass video production team Glass & Marker for the art direction of the launch campaign for this product.
We launched TIcPods Free on Indiegogo. And, thanks to the Indiegogo community, we successfully raised 2.8 million during the campaign.
You may view the detailed case study here: TicPods Free Art Direction
Press "L" if you like it :)
Best,
Shao