A chance to create an identity for such an out of the ordinary person as John Garry was a great honour for goat. It became one of the most challenging tasks for us, though increasingly inspiring and exciting.
The image of the man whose irresistibility and elegance, let alone exceptional intelligence, could be easily tainted by an inappropriate identity design.
Being in John Garry’s presence is an experience in itself, each phrase he says deserves a chapter in a book and one should listen to every single word he utters.
But he is merely a man, which limits him to a space and a time. Therefore, sharing his philosophy with a wider audience was the backbone of this project. It was vital to communicate John Garry in his entirety without unnecessary elements that will distract from the true message.
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