TCP

TCP is a global community that works with a conscience. And we do it by design. The way we see it, the design is about something bigger than aesthetics. It’s about ideas. It’s about putting our creativity, our passions and, yes, even our hope for a solid night’s sleep where our values are. Collectively and individually, we’re on a mission to do good in our little corners of the universe.

I was asked to lead the creative to rebrand TCP for the entire brand. I worked closely with the good folks at TCP to give them and came up with the brand strategy, a new identity, tone of voice that reflects the vision, I was very happy that was able to execute and deliver the right brand message and staying true to the brand authentic.