Brian Casel

Reworked Homepage Content

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Reworked Homepage Content product tour copywriting homepage

Reworked the lower part of the homepage.

It was previously a longer page with mostly text (listing features & benefits, etc.), which I think was too much to digest all at once. Screenshot of the old version (now replaced):

In the new version I've boiled it down to the single most important concept, which is that it's an "All-in-One" service. Then I chose the 6 pieces that make up that all-in-one package and highlighted each with an image-driven callout link (points to the corresponding tour page). The goal is to communicate the big idea here on the homepage then draw users deeper into the site, rather than try and tell the whole story up-front.

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