To promote the release of Ardbeg Grooves, Ardbeg wanted to take people back to the groovy 60’s on their home island of Islay. To introduce Ardbeg to a whole new audience, a roaming party toured festivals around the UK all summer, completed with a tricked-out VW Van, live music and whiskey tasting,
For my part, I designed a psychedelic wrap for the Ardbeg Bus, capturing the spirit of Islay and the unique flavours of Ardbeg Grooves.
See the full project at: http://www.robyeodesign.com/ardbeg
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