Zajno Crew Sofy Dubinska

Illustrations for a Video Hosting & Marketing Platform

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Hey there!

This is one of the illustrations I’ve created here at Zajno for Vidello, a video hosting and software built for marketing & eLearning to enhance websites conversions and help customers to learn better. This particular illustration is visualizing that Vidello gives the opportunity to use various marketing apps to optimize videos for more sales, leads & growth. You can find the illustration on the Vidello website homepage.

Goals
Vidello decided to rebrand their website to mainly focus on people who run membership training sites, as well as targeting people who use video on their landing pages and sales funnels and want powerful marketing tools and secure hosting. Our task was to come up with fresh, warm and friendly human-centered illustrations.

Approach
The general concept was making the website look less corporate and more hipster largely by means of smart illustrations. Going off of this idea, we focused on creating expressive characters: nice, friendly and casual-looking folks that Vidello’s customers could easily relate to. We chose to use a pretty whimsical color palette giving preference to bright and bold colors. Besides shaping a hipster-look, we also paid great attention to making the visuals as intuitive and storytelling as possible, so that they cleverly illustrated the features being represented.

Results
In our client’s words, the illustrations we ended up with are really smart, and we hit the nail on the head with the style as well, which is definitely good news. The work on the website is still in progress, not all of the illustrations are live yet. Stay tuned to see more! And share your feedback on this one!

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