Sal Sidani

Form & Affect Rebrand

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In June 2017, the team at Form & Affect asked me to join them so I could help reimagine their brand and take the lead in creating a new identity. This has been under wraps for a while and I am so excited to be able to finally show off all the hard work that went into developing their new branding. A huge shout out to my buddy Brad Moore for handling the photography. What an amazing feeling to see my vision come to life even though I am no longer there. Throughout the next little bit I’ll be showing off the process of how this concept came to be and revealing all the hidden subtleties within the new mark. Buckle up, 2019 is going to be a great year.

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