Kellan Forrest

Gillette Foursquare

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The challenge.
Creating a modern, youthful mark to transform the image of an energetic church, which is geared toward the younger generation.

The work.
Deciding on a monogram to begin with, we used a rounded square shape to create a G which contains an F within the negative space.

The results.
A clean, memorable mark that is scalable and functional across all applications.

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