Our brand treasure. Being independent allows us to be nimble, responsive, broad, excessive talent pickiness, experimental and stand for ideas bigger than the bottom line. <-- Paraphrasing our Chief Idea Officer Tim Galles.
We used a google form and let people fill out what independence means to them (in one word). Then we used variable data to spit out jpgs each partner could share. See attachments.
More shots of the work later!
Animation by Haley Hennier
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