Slack Casey Labatt-Simon

Say hello, new logo

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Say hello, new logo rebrand logotype slack animation refresh logo

Maybe you heard, but we tackled every designer’s greatest fear, we had a brand refresh! And friends, let me tell you, people had Opinions™️

This was a massive effort that almost every employee at Slack took part in, from product to engineering to comms to customer experience (even my dad got involved!). And everyone did an absolutely amazing job. It was an incredible experience to work, and watch people work together on something of this scale.

We have some more information on the blog surrounding our decisions for the change, and you can read more about the design process itself over on Pentagram's site.

Happy 2019 everyone, here's to a good year 🤠

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