Uoshin

Uoshin (魚進) is a fish shop located in Kazo-city, Saitama Japan. They started selling fishes while driving a bike in 1974. Today, they sell bento, delicatessen as well as fishes.
I united their two Chinese characters “魚(Uo=fish)” “進(shin=go forward)” in Japanese calligraphy.

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Posted on Jan 16, 2019
Akihiro Takeuchi
Designs logo and visual identity for positive impacts.

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