Summer Break Soaps

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Logo concept for Summer Break Soaps, a brand who make men's grooming products, primarily wet shaving products (shaving soap and aftershave).

Much of their brand revolves around creating product names and scents that give people a sense of nostalgia. All products are named after something school related as the founders are educators.

At first glance, the logo appears to be a man with a beard. If you take a second glance, the top part is actually a school landscape. This brings together the idea and story of the brand.

What do you think? Is it too cute for a men's brand?

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