Before I went through a proper branding process and settled on Out of the Woods, I played around with a bunch of concepts.
I really liked the idea of Hatchet Digital as my development studio's brand, however it didn't mean anything to me personally, I just though axes were cool. Once you get down deep into the core of what's at the heart of who you are as a business/brand, you can create something that is so much more.
Hatchet Digital = Axes are cool
Out of the Woods = Guiding business out of the digital wilderness.