Final design for Brokers Direct. Although we both liked the previous idea, it lacked any impact. The client realised she was looking for something with a little more 'boom' but without loosing a sense of calm.
The client always loved the idea of an arrow, although hardly an original concept, especially on online Insurance companies, she was adamant we could design something that didn't look too cliché or corny. You know, sometimes you just roll with an idea even though the inner voice says 'you can do better'.
This was the thing, we had more original ideas, but they lacked the impact that this design I came up with offered. And that is what she wanted, something which was fresh, vibrant, obvious in meaning, clean and at the same time, reasonably grounded.
The trick was to execute the 'arrow' concept in such a way that it still looked unique as possible, trying to 'out arrow' her direct online competitors. I think the phrase 'safe, workable and appropriate' comes to mind :-)
I added some subtle light and dark 'contrasting' stripes on each of the two green portions.
As this is a personal one-on-one insurance service, it was important to still retain a sense of warmth, so I kept with Gotham Rounded for the front, this has a nice soft feel, but also smart.
Also tasked with coming up with a tag line for this one, so a simple idea based on how they operate seemed logical. Adding to the overall feeling of trust and reliability, 'One on One insurance'. Not fancy or clever, but in this case, practical and very true.
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